Examples Go to market short assignments

A company that recently had been acquired by a venture capital firm and wanted to accelerate its international expansion brought me in as an advisor and project manager for a market entry project in Poland. The client had previously used importers in various countries for export initiatives. As they were working directly with eight different types of distribution chains in their home market, I suggested that they should abandon the importer route and work directly with large retail chains instead. I also suggested using Business Sweden's (former Swedish Export Council) organisation in Poland to find and contact suitable distribution partners/customers in the eight different market segments. I developed a clear mission statement for Business Sweden and was their contact person for the assignment. Once Business Sweden had booked meetings with potential customers, I conducted the meetings for three weeks together with my client's sales manager. I concluded the assignment with a report on the visits and my recommendation on how to proceed.

A four week assignment in which my European client asked me to conduct market research for a business management software. My client's main product was very successful in the domestic market where it was widely used by many companies with very different types of operations. The client also had a few products specialised for different market segments/industries. The client already had an idea to launch their software in the Nordic region in the same way as they had done 5 years earlier in their home market with full focus on the main product. I conducted a market research where I looked at players/competitors in the Nordic region, their solutions, price levels, market needs and preferences. I concluded that it would be pointless to launch my client's main product in the Nordic market as there were already many established alternatives, some of which had better functionality while the price level was significantly lower than in the client's home market. On the other hand, there was a large market without active competition for one of the client's specialised industry solutions where the Nordic market's needs matched the solution's specifications.