Example Go to market longer assignments

Market Entry Through Resellers

A three year assignment where my role was to help a midsized Swedish company to increase sales in a product area. The assignment was focused on existing and new markets within and outside Europe. The market entry was done through resellers with several different channels per market and my role was to find, evaluate, select and train resellers and to manage commercial discussions. The annual turnover at the start was 40 MSEK.

  • Increased sales in existing markets
  • Entry on new markets
  • More focused resellers
  • Annual turnover doubled 
  • Significantly improved profitability

Turn around of Business UnIT

A three year assignment for a Swedish listed company, where I was to lead the work in turning around a business unit with global sales to car manufacturers. The unit had a turnover of around 100 MSEK and was a loss making business. I first analysed the reasons for the poor performance and then implemented measures such as better management of customer projects, renegotiation of customer contracts, and expansion of the sales organisation with a KAM structure.

  • New customers
  • New business at existing and new customers 
  • Improved profitability of existing customers
  • Turnover increased to 250 MSEK
  • Extremely high profitability for the line of business